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169. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
170. 
Cover image for Contemporary sport management
Contemporary sport management
by 
Pedersen, Paul Mark.
Additional Information at Google Books
Format: 
Books
Publication Date 
2011
Excerpt: 
facility and event management / Sport consumer behavior / Legal considerations in sport management
Available: Copies:
171. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Pierre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to consumer behaviour / Joubert, Pierre.
Available: Copies:
173. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to consumer behaviour Joubert, Johan.
Available: Copies:
174. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
175. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
176. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer
Available: Copies:
177. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational
Available: Copies:
178. 
Cover image for Neuromarketing : exploring the brain of the consumer
Neuromarketing : exploring the brain of the consumer
Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
179. 
Cover image for Microeconomics for MBAs : the economic way of thinking for managers
Microeconomics for MBAs : the economic way of thinking for managers
by 
McKenzie, Richard B.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Principles of rational behavior in society and business -- Competitive product markets and firm decisions
Available: Copies:
180. 
Cover image for Handbook of behavioral finance
Handbook of behavioral finance
Handbook of behavioral finance
by 
Bruce, Brian R.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Lili Zhu and Jiawen Yang -- II. Behavior in the investment process -- The effects of higher transaction
Available: Copies:
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