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1. 
Cover image for Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
Available: Copies:
3. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
4. 
Cover image for NGOs and the millennium development goals : citizen action to reduce poverty
by 
Brinkerhoff, Jennifer M., 1965-
Format: 
Books
Publication Date 
2007
Excerpt: 
NGOs and the millennium development goals : citizen action to reduce poverty / Brinkerhoff
Available: Copies:
5. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying
Available: Copies:
6. 
Cover image for NGOs as advocates for development in a globalising world
by 
Rugendyke, Barbara.
Format: 
Books
Publication Date 
2007
Excerpt: 
Non Government Organisations as advocates for development in a globalising world
Available: Copies:
7. 
Cover image for Introduction to management
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2007
Excerpt: 
projects -- 12. Financial management -- 13. Quantitative methods -- 14. Product and service development and
Available: Copies:
by 
Millmore, Mike.
Format: 
Books
Publication Date 
2007
Excerpt: 
: concern for legislation or concern for strategy? : Savita Kumra -- Downsizing : proactive strategy or
Available: Copies:
9. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
10. 
Cover image for Economic development
by 
Todaro, Michael P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Economic development / Todaro, Michael P.
Available: Copies:
11. 
Cover image for Marketers toolkit : the 10 strategies you need to succeed.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing strategy and how it fits with business strategy -- Creating a marketing plan : an
Available: Copies:
12. 
Cover image for Strategic database marketing
by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- 2. "The vision thing" -- Pt. 2. Marketing strategy development -- 3. Lifetime value - the criterion
Available: Copies:
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