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Print
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
230. 
Cover image for Practicing convergence journalism : an introduction to cross-media storytelling
by 
Kolodzy, Janet, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
Practicing convergence journalism : an introduction to cross-media storytelling / Kolodzy, Janet
Available: Copies:
231. 
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public
Available: Copies:
232. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer
Available: Copies:
233. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
On message : precision communication for the digital age / Theobald, Theo, 1957-, author.
Available: Copies:
234. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of
Available: Copies:
235. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
236. 
Cover image for The economics of digitization
by 
Greenstein, Shane M.
Format: 
Books
Publication Date 
2013
Excerpt: 
Digital media -- Economic aspects.
Available: Copies:
237. 
Cover image for The new academic librarian : essays on changing roles and responsibilities
by 
Peacock, Rebeca, 1985-, editor of compilation.
Format: 
Books
Publication Date 
2013
Excerpt: 
responsibilities. From digital resources and special collections, to web development and new outreach initiatives
Available: Copies:
238. 
Cover image for Understanding social media
by 
Hinton, Sam, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
239. 
Cover image for The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
The Routledge international handbook of children, adolescents and media / Lemish, Dafna, 1951
Available: Copies:
240. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
talent teams; agencies and vendors; and more considers the impact of digital and social media, two
Available: Copies:
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