A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

Will the current brand management model that have sustained companies in the last decade be sustainable in future

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Brand identity : the evaluation of Shoprite brand's identity vs brand image

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

True food : an exploratory study of organic consumers in Cape Town

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa