A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

Strengthening the visual branding of Pretoria : a case study of Cool Capital

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy