-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of

-- Selling pretexts for imperial war -- Media and the hybrid pretexts for wars in Libya and Syria -- Western

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

paired kidney donation across gift and market economies / Tonya Williams Bradford -- 16.Ethics in selling

relations: P R News and the selling of a field / Burton St. John -- 21.Defining public in public relations

African food retailing and selling development / Bridget Kenny -- Transcending South Africa's oil

-of-purchase communications, and signage -- Personal selling.

's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince

operations -- Successful selling: marketing management -- Delivering the goods: production and post-production.

The 7th edition of this best-selling social psychology text by Graham Vaughan and Michael Hogg