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25. 
Cover image for Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Audience and the Competition -- Pt. IV. Developing Social Marketing Strategies -- Ch. 9. Product: Designing
Available: Copies:
26. 
Cover image for The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Audiences.
Available: Copies:
27. 
Cover image for Say it with presentations : how to design and deliver successful business presentations
by 
Zelazny, Gene.
Format: 
Books
Publication Date 
2000
Excerpt: 
So You've Been Asked to Give a Presentation -- Audience's Bill of Rights -- Define the Situation
Available: Copies:
28. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2000
Excerpt: 
; issues, concepts and methods of analysis -- Media genres and texts -- pt. 5 Audiences. Audience theory
Available: Copies:
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
attention of the target audience is to be caught and held, and more especially if that audience is not
Available: Copies:
by 
Jowett, Garth.
Format: 
Books
Publication Date 
1999
Excerpt: 
developing audiences, propaganda and persuasion theory and research, and the use of propaganda in
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31. 
Cover image for An introduction to film studies
by 
Nelmes, Jill, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
1. Introduction / Jill Nelmes -- Pt. 1. Institutions, Audiences and Technology. 2. Cinema as
Available: Copies:
32. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
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33. 
Cover image for Communication planning : an integrated approach
by 
Ferguson, Sherry Devereaux.
Format: 
Books
Publication Date 
1999
Excerpt: 
the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility
Available: Copies:
35. 
Cover image for Mass communication research methods
by 
Hansen, Anders.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences
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36. 
Cover image for Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Audience analysis / McQuail, Denis.
Available: Copies:
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