Corporate entrepreneurship : innovation and strategy in large organizations / Burns, Paul, 1949-

Handbook of research on family business / Goel, Sanjay, editor.

Drucker on marketing : lessons from the world's most influential business thinker / Cohen, William

Practicing strategy : text and cases / Paroutis, Sotirios.

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

International business : competing in the global marketplace / Hill, Charles W. L., author.

Marketing strategy : the thinking involved / Hill, Mark E., 1957-

Advertising creative : strategy, copy, design / Altstiel, Tom.

book offers a field-tested view of how branding decisions happen in the context of business strategy

' -- Bernays uses Thought Leadership as 'business propaganda' to help kick-start capitalism and consumerism

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

The small business online marketing handbook : converting online conversations to offline sales /