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193. 
Cover image for Handbook of behavioral finance
by 
Bruce, Brian R.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Lili Zhu and Jiawen Yang -- II. Behavior in the investment process -- The effects of higher transaction
Available: Copies:
by 
Joubert, Johan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to consumer behaviour Joubert, Johan.
Available: Copies:
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
196. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
197. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational
Available: Copies:
198. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
199. 
Cover image for The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
200. 
Cover image for The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
201. 
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
202. 
Cover image for Introduction to agricultural economics
by 
Penson, John B.
Format: 
Books
Publication Date 
2010
Excerpt: 
What is agricultural economics? -- The U.S. food and fiber industry -- Theory of consumer behavior
Available: Copies:
203. 
Cover image for Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
204. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
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