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25. 
Cover image for The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
26. 
Cover image for Microeconomics for MBAs : the economic way of thinking for managers
by 
McKenzie, Richard B.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Principles of rational behavior in society and business -- Competitive product markets and firm decisions
Available: Copies:
27. 
Cover image for Economics for managers
by 
Farnham, Paul G.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run
Available: Copies:
28. 
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
29. 
Cover image for The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
30. 
Cover image for Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
31. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
32. 
Cover image for The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
33. 
Cover image for Handbook of behavioral finance
by 
Bruce, Brian R.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Lili Zhu and Jiawen Yang -- II. Behavior in the investment process -- The effects of higher transaction
Available: Copies:
34. 
Cover image for Introduction to agricultural economics
by 
Penson, John B.
Format: 
Books
Publication Date 
2010
Excerpt: 
What is agricultural economics? -- The U.S. food and fiber industry -- Theory of consumer behavior
Available: Copies:
35. 
Cover image for Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
36. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
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