Search Results for Consumer research.

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265 Results Found

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193.

The lovemarks effect : winning in the consumer revolution

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2006

Excerpt:

The lovemarks effect : winning in the consumer revolution / Roberts, Kevin, 1949-

Available: Copies:

194.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

195.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Available: Copies:

196.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Motivation research (Marketing)

Available: Copies:

197.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and

Available: Copies:

198.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Methodology.

Available: Copies:

199.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It

Available: Copies:

200.

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

Blanca, Diana.

Format:

Manuscript

Publication Date

2005

Excerpt:

Consumers -- South Africa -- Durban -- Research.

Available: Copies:

201.

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise -- Mobile promotional

Available: Copies:

202.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of

Available: Copies:

203.

Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Research.

Available: Copies:

204.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

Affluent consumers -- Psychology.

Available: Copies:

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