Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

The importance of internal communication within organisations towards building brand identity

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Unusual anchors of luxury : luxury brands entering emerging markets