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181. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
Available: Copies:
182. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Improving decisions with marketing information -- Elements of product planning for goods and services
Available: Copies:
183. 
Cover image for Introduction to reference work
by 
Katz, William A., 1924-
Format: 
Books
Publication Date 
2002
Excerpt: 
Reference services (Libraries)
Available: Copies:
184. 
Cover image for Future perfect : confronting decisions about genetics
by 
Andrews, Lori B., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
Impact of Genetic Services on Personal Life -- Impact on Self-Concept -- Use of Genetic Services -- The
Available: Copies:
185. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
Available: Copies:
186. 
Cover image for Multimedia literacy
by 
Hofstetter, Fred T. (Fred Thomas), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Politics -- Virtual Campaigning -- Consumer Information -- Other Government Services -- Medicine and
Available: Copies:
187. 
by 
Tobler, Michael.
Format: 
Books
Publication Date 
2001
Excerpt: 
Service (NIS) -- 12. Network File Service (NFS) -- 13. Dial-Up Networking Services: SLIP and PPP -- 14
Available: Copies:
188. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
Available: Copies:
189. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
by 
Groenewald, D. (Darelle)
Format: 
Books
Publication Date 
2000
Excerpt: 
providing a product or service -- Determining the price of a product and/or service -- The functions of the
Available: Copies:
192. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling
Available: Copies:
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