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1969. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
media-infinite in potential execution. Advertising agencies that do not adapt to this reality will
Available: Copies:
1970. 
Cover image for The architecture of computer hardware and systems software : an information technology approach
by 
Englander, Irv.
Format: 
Books
Publication Date 
2003
Excerpt: 
give your students a gentle introduction to computer architecture and systems software that will
Available: Copies:
1971. 
Cover image for The handbook of project management : a practical guide to effective policies and procedures
by 
Young, Trevor L. (Trevor Leonard), 1940-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
help project managers improve their performance using tried and tested techniques. It will be
Available: Copies:
1972. 
Cover image for Studying public policy : policy cycles and policy subsystems
by 
Howlett, Michael, 1955-
Format: 
Books
Publication Date 
2003
Excerpt: 
policy-making will be of interest not only to students and academic specialists but to anyone active in
Available: Copies:
1973. 
Cover image for ETourism : information technology for strategic tourism management
by 
Buhalis, Dimitrios.
Format: 
Books
Publication Date 
2003
Excerpt: 
anticipated that researchers and practitioners will find it useful and stimulating."--Jacket.
Available: Copies:
1974. 
Cover image for Power electronics : converters, applications, and design
by 
Mohan, Ned.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
industry for power electronic engineers. A CD-ROM has been added to this edition, which readers will find
Available: Copies:
by 
O'Brien, James A., 1936-
Format: 
Books
Publication Date 
2002
Excerpt: 
/senior or graduate) business students who are or will become managers, entrepreneurs and business
Available: Copies:
1976. 
Cover image for The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs
by 
Stutely, Richard, 1955-
Format: 
Books
Publication Date 
2002
Excerpt: 
entrepreneurs, who want to get beyond the basics and produce coherent, compelling and intelligent plans. It will
Available: Copies:
1977. 
Cover image for Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation
by 
Sutton, Robert I.
Format: 
Books
Publication Date 
2002
Excerpt: 
to Do Something That Will Probably Fail, Then Convince Yourself and Everyone Else That Success Is
Available: Copies:
1978. 
Cover image for Quality service : what every hospitality manager needs to know
by 
Martin, William B.
Format: 
Books
Publication Date 
2002
Excerpt: 
about transforming everyday humdrum hospitality into a level of customer service that others will rave
Available: Copies:
1979. 
Cover image for Communication, cultural and media studies : the key concepts
by 
Hartley, John, 1948-
Format: 
Books
Publication Date 
2002
Excerpt: 
concepts and new terms that you will encounter in your studies, from 'anti-globalisation', to 'reality TV
Available: Copies:
1980. 
Cover image for GB : graphic Britain
by 
Burgoyne, Patrick.
Format: 
Books
Publication Date 
2002
Excerpt: 
areas of graphic communication and will be of special interest to anyone commissioning creative work.
Available: Copies:
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