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193.

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

by

Christians, Kelly.

Format:

Manuscript

Publication Date

2015

Available: Copies:

194.

Laugh it off : a healthy brand analysis

Laugh it off : a healthy brand analysis

by

Britchford, Tarryn.

Format:

Manuscript

Publication Date

2015

Available: Copies:

195.

Cover image for Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens

Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens

Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens

by

Mogashane, Lebogang.

Format:

Manuscript

Publication Date

2015

Available: Copies:

196.

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

by

Hughes, Sarah-Jane.

Format:

Manuscript

Publication Date

2015

Available: Copies:

197.

Cover image for Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?

Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?

Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?

by

Howarth, Claire.

Format:

Manuscript

Publication Date

2015

Available: Copies:

198.

Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

by

Fairfax, Jessica.

Format:

Manuscript

Publication Date

2015

Available: Copies:

199.

Cover image for Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

by

Rosada, Nadjanara.

Format:

Manuscript

Publication Date

2015

Available: Copies:

200.

Cover image for Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?

Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?

Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?

by

Kalavadakken, Jetto.

Format:

Manuscript

Publication Date

2015

Available: Copies:

201.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

by

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Available: Copies:

202.

Cover image for Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

by

Uys, Anna.

Format:

Manuscript

Publication Date

2015

Available: Copies:

203.

Cover image for The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

by

Bugaari, Erika Butetsi.

Format:

Manuscript

Publication Date

2015

Available: Copies:

204.

Cover image for The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

by

Mahlangu, Thulani.

Format:

Manuscript

Publication Date

2015

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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(24)

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Independent Institute of Education.

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(1)

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(1)

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(1)

Da Vinci Institute

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Item Category 1

Material Type

Language

(681)

(1)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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