The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Building powerful South African brands through sensory branding

South Africa's political economy : the brand state of our nation

SAICA student handbook, 2014/2015

Juta's compendium of tax legislation 2014

SAICA legislation handbook, 2013/2014

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers