Consumer behaviour / Schiffman, Leon G.

advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise -- Mobile promotional

Consumer behavior -- Research.

Market research in practice series

-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

Affluent consumers -- Psychology.

Consumer behavior / Schiffman, Leon G.

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

Marketing research.

Consumers -- Attitudes.

electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer