Heritage and social media : understanding heritage in a participatory culture / Giaccardi, Elisa.

Routledge research in cultural and media studies ;

Studying mobile media : cultural technologies, mobile communication, and the iPhone / Hjorth

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

-- Summary -- 11.Digital Media Culture -- Digital Media -- Digital divides -- Cyberutopia -- Information bomb

Politics and the media / Miller, Debra A.

Relations -- Digital Media -- 20. Regulation of Advertising and Promotion -- Self-Regulation -- Self

Advertising media planning.

-- Feasting on iTunes Visuals -- Exercising Parental Authority -- Buying Digital Media the Apple Way -- ch. 3

Digital media -- Social aspects.

Digital media.

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media