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325. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in
Available: Copies:
326. 
Cover image for Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale
Available: Copies:
327. 
Cover image for Mathematics through play in the early years
by 
Tucker, Kate.
Format: 
Books
Publication Date 
2014
Excerpt: 
mathematical graphics -- Counting and using number -- Pattern -- Shape and space -- Measurement -- Planning
Available: Copies:
328. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12
Available: Copies:
329. 
Cover image for A strategic understanding of UN economic sanctions : international relations, law, and development
by 
Hakimdavar, Golnoosh., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
and exposes systematic problems in the measurement of the success or failure of these sanctions
Available: Copies:
330. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Continuing Case Study: Lakeside Grill -- Marketing Research Portfolio -- Student Study Site -- 9.Measurement
Available: Copies:
331. 
Cover image for Designing surveys : a guide to decisions and procedures
by 
Czaja, Ronald.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Questionnaire development I : measurement error and question writing -- Questionnaire development II
Available: Copies:
332. 
Cover image for Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
processes: a performance measurement system that tracks and rewards customer service and loyalty
Available: Copies:
333. 
Cover image for Research foundations : how do we know what we know?
by 
Woodwell, Douglas.
Format: 
Books
Publication Date 
2014
Excerpt: 
Measurement -- Validity, Reliability, and Precision: In Research Projects and in Measurement -- Validity and
Available: Copies:
334. 
Cover image for The basics of social research
by 
Babbie, Earl R.
Format: 
Books
Publication Date 
2014
Excerpt: 
social research -- 4. Research design -- 5. Conceptualizations, operationalization, and measurement -- 6
Available: Copies:
335. 
Cover image for The practice of research in criminology and criminal justice
by 
Bachman, Ronet.
Format: 
Books
Publication Date 
2014
Excerpt: 
research -- Research ethics and philosophies -- Conceptualization and measurement -- Sampling -- Causation
Available: Copies:
by 
Sowden-Service, Cathrynne.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
share -- 25. Fair value measurement -- 26. Accounting policies, estimates and errors -- 27. Statement of
Available: Copies:
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