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2089.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Available: Copies:

2090.

Cover image for Leadership and self-deception : getting out of the box

Leadership and self-deception : getting out of the box

Leadership and self-deception : getting out of the box

by

Arbinger Institute.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/99086442-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/99086442-b.html

Format:

Books

Publication Date

2002 2000

Available: Copies:

2091.

Cover image for Applications in basic marketing : clippings from the popular business press

Applications in basic marketing : clippings from the popular business press

Applications in basic marketing : clippings from the popular business press

by

Perreault, William D.

Format:

Books

Publication Date

2002

Available: Copies:

2092.

Cover image for World philosophy : an exploration in words and images

World philosophy : an exploration in words and images

World philosophy : an exploration in words and images

by

Appelbaum, David.

Publisher description http://catdir.loc.gov/catdir/description/ste031/2003446204.html

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Books

Publication Date

2002

Available: Copies:

2093.

Cover image for Research methodology for the business and administrative sciences

Research methodology for the business and administrative sciences

by

Welman, J. C. (Johannes Christiaan), 1959-2003.

Format:

Electronic Resources

Publication Date

2002 2001

Available: Copies:

2094.

Cover image for The language of new media

The language of new media

The language of new media

by

Manovich, Lev.

Format:

Books

Publication Date

2002

Available: Copies:

2095.

Cover image for Cyber reader : critical writings for the digital era

Cyber reader : critical writings for the digital era

Cyber reader : critical writings for the digital era

by

Spiller, Neil.

Format:

Books

Publication Date

2002

Available: Copies:

2096.

Cover image for Management information systems for the information age

Management information systems for the information age

Management information systems for the information age

by

Haag, Stephen.

Format:

Books

Publication Date

2002

Available: Copies:

2097.

Cover image for The five dysfunctions of a team : a leadership fable

The five dysfunctions of a team : a leadership fable

The five dysfunctions of a team : a leadership fable

by

Lencioni, Patrick, 1965-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001008099.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=826712
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2001008099.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001008099.html
Cover http://swbplus.bsz-bw.de/bsz101042566cov.htm

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Publication Date

2002

Available: Copies:

2098.

Cover image for Nelson Mandela/HSRC study of HIV/AIDS : South African national HIV prevalence, behavioural risks, and mass media : household survey 2002

Nelson Mandela/HSRC study of HIV/AIDS : South African national HIV prevalence, behavioural risks, and mass media : household survey 2002

Nelson Mandela/HSRC study of HIV/AIDS : South African national HIV prevalence, behavioural risks, and mass media : household survey 2002

by

Shisana, Olive.

http://www.hsrcpublishers.co.za/user_uploads/tblPDF/2009_00_Nelson_Mandela_HIV_Full_Report.pdf
http://bibpurl.oclc.org/web/19363 http://www.hsrcpress.ac.za/product.php?cat=1&browse=n&freedownload=1&productid=2009

Format:

Electronic Resources

Publication Date

2002

Available: Copies:

2099.

Cover image for Effective marketing : creating and keeping customers

Effective marketing : creating and keeping customers

Effective marketing : creating and keeping customers

by

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

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Books

Publication Date

2002

Available: Copies:

2100.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Format:

Electronic Resources

Publication Date

2002

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Library: 1:VGBDX

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(177)

Maritz, C. J. (C. Janse)

(30)

Kotler, Philip.

(15)

(12)

Heller, Steven.

(11)

Aaker, David A.

(9)

(8)

Keller, Kevin Lane, 1956-

(8)

(8)

Affinity Advertising and Publishing.

(7)

Asensio Cerver, Francisco.

(7)

Cant, M. C. (Michael Colin), 1957-

(7)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Ching, Francis D. K., 1943-

(6)

Denzin, Norman K.

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Kotler, Philip, author.

(6)

Lincoln, Yvonna S.

(6)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

(6)

Perreault, William D.

(6)

(6)

Sontag, Susan, 1933-2004.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Time-Life Books.

(6)

Wegner, Trevor.

(6)

Appignanesi, Richard.

(5)

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Evening, Martin.

(5)

Freeman, Michael, 1945-

(5)

Institute of Marketing Management.

(5)

Lindström, Martin, 1970-

(5)

Onstott, Scott, author.

(5)

Peters, Thomas J.

(5)

Siebrits, Warren.

(5)

Advertising Media Association of South Africa.

(4)

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

De Bono, Edward, 1933-

(4)

Fiell, Charlotte, 1965-

(4)

(4)

Grosenick, Uta.

(4)

Human Sciences Research Council.

(4)

Institute of Marketing.

(4)

Kapferer, Jean-Noël.

(4)

(4)

Machado, Ricardo.

(4)

Margolius, Marcia, 1966-

(4)

Purvis, Alston W., 1943-

(4)

Quirk eMarketing (Firm)

(4)

Ross, Stephen A.

(4)

Rudansky-Kloppers, Sharon.

(4)

Sardar, Ziauddin.

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Warren Siebrits Modern and Contemporary Art.

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

American Institute of Graphic Arts.

(3)

Arens, William F.

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

Bearden, William O., 1945-

(3)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Blackwell, Roger D.

(3)

Bovée, Courtland L.

(3)

Bradbury, Dominic.

(3)

Brealey, Richard A.

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Carter, David E.

(3)

Castells, Manuel, 1942-

(3)

(3)

Clements, James P.

(3)

Cooper-Hewitt Museum.

(3)

Drewniany, Bonnie L.

(3)

Du Plessis, Theo.

(3)

Engel, James F.

(3)

Erasmus, Barney.

(3)

Farrell, Joyce, author.

(3)

(3)

Gido, Jack, 1945-

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Grant, John, 1949-

(3)

Harris, Paul, 1971-

(3)

Harris, Paul, 1971- author.

(3)

Heimann, Jim, 1948-

(3)

Hill, Charles W. L.

(3)

Ingram, Thomas N.

(3)

(3)

Kotze, Phillip.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W.

(3)

(3)

Louw, M. (Marianne)

(3)

Mankiw, N. Gregory.

(3)

Manning, Anthony D.

(3)

McDonald, Malcolm.

(3)

McQuiston, Liz.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Montes, Cristina.

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Norman, Donald A.

(3)

Oosthuizen, Wayne.

(3)

Parkin, Michael, 1939-

(3)

Percy, Larry, author.

(3)

Peter, J. Paul.

(3)

(3)

Pitt, Leyland F.

(3)

Robbins, Stephen P., 1943-

(3)

Rousseau, Deon.

(3)

Siebrits, Warren

(3)

(3)

Sternberg, Robert J.

(3)

Strickland, A. J. (Alonzo J.)

(3)

Sunter, Clem, 1944-

(3)

Taschen, Angelika.

(3)

The Independent Institute of Education (Vega School)

(3)

(3)

Thompson, Arthur A., 1940-

(3)

Underhill, Paco.

(3)

(3)

Wiedemann, Julius.

(3)

Zikmund, William G.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Barthes, Roland.

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blanchard, Kenneth.

(2)

Blazwick, Iwona.

(2)

(2)

(2)

Bloemink, Barbara J.

(2)

(2)

Bowerman, Bruce L.

(2)

Bridgeman Art Library.

(2)

Bronner, Michael.

(2)

Brown, Jared M., 1964-

(2)

(2)

Burke, Rory, 1952-

(2)

Busselle, Michael.

(2)

Butler, Judith, 1956-

(2)

Butterfield, Leslie, 1952-

(2)

CAM Foundation.

(2)

Calvert, Sheena.

(2)

(2)

Carr, Nicholas G., 1959-

(2)

(2)

(2)

Cateora, Philip R.

(2)

Celant, Germano.

(2)

Chrystal, K. Alec, 1946-

(2)

Chwast, Seymour.

(2)

Cilliers, H. S. (Hendrik Stephanus), 1922-

(2)

Cliff, Stafford.

(2)

Conran, Sebastian.

(2)

Conran, Terence.

(2)

Cooper, Donald R.

(2)

Cooper, Scott W.

(2)

Corporate Research Foundation (South Africa)

(2)

Cronje, G. J. de J.

(2)

Crowley, David, 1966-

(2)

Cunningham, Nicole author.

(2)

Czinkota, Michael R.

(2)

Daft, Richard L.

(2)

(2)

Format

(2760)

(238)

Electronic Resources

(74)

(21)

(11)

(11)

(2)

Continuing Resources

(1)

(1)

Item Category 1

Material Type

Language

(2947)

(22)

(22)

(9)

(9)

(8)

(2)

Afroasiatic (other)

(1)

(1)

Multiple languages

(1)

Shelf Location

Publication Date

Subject

(114)

(105)

Branding (Marketing)

(85)

(66)

(64)

(57)

Brand name products.

(53)

Commercial art.

(48)

(45)

Strategic planning.

(42)

Computer graphics.

(40)

Marketing research.

(38)

Graphic design (Typography)

(35)

(35)

Accounting -- Textbooks.

(33)

Consumer behavior.

(33)

(33)

Marketing -- Management.

(32)

Interior decoration.

(31)

Brand name products -- Management.

(30)

Creative ability in business.

(29)

Internet marketing.

(28)

Criticism, interpretation, etc.

(27)

(26)

(25)

Photography -- Digital techniques.

(25)

(23)

Communication in marketing.

(23)

Web sites -- Design.

(22)

Adobe Photoshop.

(20)

(20)

Handbooks and manuals.

(20)

Pictorial works.

(20)

Südafrika <Staat>

(20)

(19)

(19)

Industrial management.

(19)

Marketing -- South Africa.

(19)

(19)

Success in business.

(19)

Creative thinking.

(18)

(18)

Social sciences -- Research.

(18)

Visual communication.

(18)

(17)

Business communication.

(17)

Corporations -- Finance.

(17)

Drawing -- Technique.

(17)

Fashion design.

(17)

Photography, Artistic.

(17)

Advertising -- South Africa.

(16)

(16)

Branding (Marketing) -- South Africa.

(16)

Entrepreneurship.

(16)

(16)

Organizational effectiveness.

(16)

(15)

Aufsatzsammlung.

(15)

(15)

Organizational behavior.

(15)

Social sciences -- Research -- Methodology.

(15)

(14)

(14)

(14)

Computer games -- Design.

(14)

Organizational change.

(14)

Problems and exercises.

(14)

Product management.

(14)

Advertising copy.

(13)

Art, Modern -- 20th century.

(13)

(13)

Computer animation.

(13)

Exhibition catalogs.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

Advertising -- Brand name products.

(12)

(12)

Economic development.

(12)

Image processing -- Digital techniques.

(12)

Type and type-founding.

(12)

Architecture, Domestic.

(11)

Architecture, Modern -- 20th century.

(11)

Commercial statistics.

(11)

Communication in management.

(11)

Computer games -- Programming.

(11)

English language -- Rhetoric.

(11)

Industrial design.

(11)

Interior architecture.

(11)

Marketing -- South Africa -- Management.

(11)

Microeconomics.

(11)

Social sciences -- Methodology.

(11)

(10)

Animation (Cinematography)

(10)

(10)

Arts graphiques.

(10)

Brand name products -- South Africa.

(10)

Communication in organizations.

(10)

Computer-aided design.

(10)

Creative ability.

(10)

Developing countries.

(10)

Grafische vormgeving.

(10)

Interpersonal communication.

(10)

(10)

(10)

(10)

(10)

Report writing.

(10)

Small business -- Management.

(10)

South Africa -- Politics and government -- 1994-

(10)

Strategisches Management.

(10)

Architecture, Modern.

(9)

Art publicitaire.

(9)

(9)

Business enterprises -- Finance.

(9)

Clothing and dress.

(9)

(9)

Corporate culture.

(9)

Decision making.

(9)

(9)

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

Oral communication.

(9)

Project management.

(9)

Public relations.

(9)

Sales promotion.

(9)

Social responsibility of business.

(9)

Strategisch management.

(9)

Südafrika (Staat)

(9)

Video games -- Design.

(9)

Adobe Illustrator (Computer file)

(8)

(8)

Business names.

(8)

C# (Computer program language)

(8)

(8)

(8)

Gebrauchsgraphik.

(8)

Human-computer interaction.

(8)

Interactive multimedia.

(8)

(8)

Layout (Printing)

(8)

Management -- South Africa.

(8)

Manners and customs.

(8)

(8)

Microsoft Excel (Computer file)

(8)

Personnel management.

(8)

Photography -- Lighting.

(8)

Popular culture.

(8)

Relationship marketing.

(8)

(8)

(8)

Written communication.

(8)

Apartheid -- South Africa.

(7)

Business mathematics.

(7)

Commercial art -- History.

(7)

Communication visuelle.

(7)

Consumers -- Research.

(7)

Corporate image.

(7)

Customer relations.

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Feminist theory.

(7)

(7)

Graphic arts -- History.

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration -- History -- 20th century.

(7)

(7)

Macroeconomics.

(7)

Management information systems.

(7)

Motion picture authorship.

(7)

New business enterprises.

(7)

Personnel management -- South Africa.

(7)

(7)

South Africa -- Race relations.

(7)

Staat Südafrika.

(7)

(7)

(7)

Target marketing.

(7)

Three-dimensional display systems.

(7)

(7)

(7)

Visual perception.

(7)

(7)

Academic writing.

(6)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Advertising layout and typography.

(6)

Art and society.

(6)

(6)

Business ethics.

(6)

(6)

(6)

Clothing trade.

(6)

Communication in design.

(6)

Consumers' preferences.

(6)

Creative writing.

(6)

Dressmaking -- Pattern design.

(6)

Dressmaking -- Patterns.

(6)

Economic history.

(6)

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