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by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
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194. 
Cover image for Window to the future : the golden age of television marketing and advertising
by 
Kosareff, Steve.
Format: 
Books
Publication Date 
2005
Excerpt: 
Window to the future : the golden age of television marketing and advertising / Kosareff, Steve.
Available: Copies:
195. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
196. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Introduction to advertising and promotion : an integrated marketing communications perspective /
Available: Copies:
197. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising promotion : supplemental aspects of integrated marketing communications / Shimp
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by 
Callen, Barry.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Manager's guide to marketing, advertising, and publicity / Callen, Barry.
Available: Copies:
200. 
Cover image for The king of Madison Avenue : David Ogilvy and the making of modern advertising
by 
Roman, Kenneth.
Format: 
Books
Publication Date 
2009
Excerpt: 
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
Available: Copies:
by 
Rankin, Allen.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Alternative advertising mediums within the South African context / Rankin, Allen.
Available: Copies:
202. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
The 22 irrefutable laws of advertising (and when to violate them) / Newman, Michael.
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Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Ad news : Australia's marketing, advertising and media bi-weekly.
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