strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine

excellent opportunity to show HR how they can add value to the business as they facilitate the effective

dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of

managerial tool for business strategy and implementation."--The back cover.

New business enterprises -- Handbooks, manuals, etc.

BPMN 2.0 handbook : methods, concepts, case studies and standards in business process modeling

-corporation--startup-collaboration / Noboru Maeda -- ch. 16 Licensing strategy of Japanese Firms / Nobuo Takahashi

International business enterprises -- Management.

People management strategy in organisations : articles from Human capital review / Herholdt, Johan.

International management : culture, strategy, and behavior / Luthans, Fred.

International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-

brand architecture -- 3.2.Brand-name strategy -- 3.3.Brand portfolio -- 3.4.Sub-branding -- 3.5.Brand