-- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public

Marketing -- Planning.

of performance planning ... -- Step-by-step planning process: getting it done -- Planning meeting

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic

-- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems

-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written

Practices -- Managing in a Contemporary World -- Planning -- Foundations of Planning -- Foundations of

-- Managing yourself and your time -- Prospecting -- Planning the sales call -- Sales presentation methods

Communication in organizations -- United States -- Case studies.

Intercultural communication.

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research