research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

-- 10. An Introduction to Marketing Communications -- 11. Marketing Communications: Tools, Media and

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Marketing communications : a brand narrative approach / Dahlén, Micael.

Teachers discovering computers : integrating technology and digital media in the classroom / Shelly

and funding for event programmes -- Marketing, communications and the role of the media -- Audiences

Introduction to mass communication : media literacy and culture / Baran, Stanley J.

Wadsworth series in mass communication and journalism

Media consumption and public engagement : beyond the presumption of attention / Couldry, Nick.

Handbooks in communication and media

The media and the public : them and us in media discourse / Coleman, Stephen, 1957-