Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Brand space : exploring physical space for brand-building : an informed perspective

Key success factors in building an independent fashion brand : a Cape Town perspective

A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?

A healthy brand audit

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty