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205.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

newspapers to transform themselves as radio did after the advent of television; the growth of commercial

Available: Copies:

206.

Electronic media law and regulation

Creech, Kenneth.

Format:

Books

Publication Date

2003

Excerpt:

Radio -- Law and legislation -- United States.

Available: Copies:

207.

What liberal media? : the truth about bias and the news

Alterman, Eric.

Format:

Books

Publication Date

2003

Excerpt:

who are purported to be running the newsrooms, television and radio stations of this country, duping

Available: Copies:

208.

Understanding media : the extensions of man

McLuhan, Marshall, 1911-1980.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip044/2003012174.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010372473&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1985174&custom_att_2=simple_viewer

Format:

Books

Publication Date

2003

Excerpt:

-- Movies: The reel world -- Radio: The tribal drum -- Television: The timid giant -- Weapons: War of the

Available: Copies:

209.

Journalism : truth or dare?

Hargreaves, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2002044954.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002044954-d.html

Format:

Books

Publication Date

2003

Excerpt:

"Almost everyone reads the newspaper, browses the Internet, listens to the radio, or watches TV

Available: Copies:

210.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

, TV, Radio, and Web Site Conventions, Trade Shows, Consumer Shows, and Meetings Moving Your Project

Available: Copies:

211.

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on

Available: Copies:

212.

Songs in the key of black life : a nation of rhythm and blues.

Neal, Mark Anthony.

Format:

Books

Publication Date

2003

Excerpt:

. Radio Free Soul 11. Big Pimpin' 12. But It's Not a Rap CD 13. Three the Hard Way.

Available: Copies:

213.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

Available: Copies:

214.

The Anthropology of media : a reader

Askew, Kelly Michelle.

Table of contents http://catdir.loc.gov/catdir/toc/fy033/2001043965.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

/ Mediating culture: indigenous media, ethnographic film, and the production of identity / Radio texture

Available: Copies:

215.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009942777&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

-- Introduction to the electronic media -- television and radio -- Electronic media -- television -- Electronic

Available: Copies:

216.

Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)

Chambers, Larry, 1947-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html

Format:

Books

Publication Date

2002

Excerpt:

Radio and TV -- Add Entertainment -- The Web Play -- Expansion -- Getting Published -- A Winning Book

Available: Copies:

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