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2. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
tourism marketing -- The role of marketing in strategic planning -- The marketing environment -- Marketing
Available: Copies:
3. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning.
Available: Copies:
4. 
Cover image for Principles of information systems : a managerial approach
by 
Stair, Ralph M.
Format: 
Books
Publication Date 
2003
Excerpt: 
: Electronic commerce -- Transaction processing and enterprise resource planning systems -- Information and
Available: Copies:
5. 
Cover image for Entrepreneurship in action
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2003
Excerpt: 
's feasibility -- Planning the venture -- Organizing the venture -- Launching the venture -- Managing processes
Available: Copies:
6. 
Cover image for Photojournalism : an essential guide
by 
Herrod, David.
Format: 
Books
Publication Date 
2003
Excerpt: 
Documentary photography -- Case study -- Planning -- Legal issues -- Cameras -- Lenses and other
Available: Copies:
7. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Strategic brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
Opening perspectives -- Identifying and establishing brand positioning and values -- Planning and
Available: Copies:
9. 
Cover image for Strategic management : competitiveness and globalization
by 
Hitt, Michael A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning.
Available: Copies:
10. 
Cover image for Curriculum : action on reflection
by 
Lovat, Terry.
Format: 
Books
Publication Date 
2003
Excerpt: 
Curriculum planning -- Australia.
Available: Copies:
11. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and
Available: Copies:
12. 
Cover image for Information technology project management
by 
Schwalbe, Kathy.
Format: 
Electronic Resources
Publication Date 
2002 2001
Excerpt: 
-- 13. Planning -- 14. Executing -- 15. Controlling -- 16. Closing -- Appendix A: Guide to using
Available: Copies:
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