Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

Principles of strategic thinking : reading pack.

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

Organisational behaviour : global and Southern African perspectives

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor