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217. 
Cover image for Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the
Available: Copies:
218. 
Cover image for Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business-to-business
Available: Copies:
219. 
Cover image for Business Plans for Dummies Uk Edition.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business planning.
Available: Copies:
220. 
Cover image for Starting your own online business : everything you need to know.
by 
Benjamin, Kim.
Format: 
Books
Publication Date 
2011
Excerpt: 
New business enterprises -- Great Britain -- Planning.
Available: Copies:
222. 
Cover image for Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning
Available: Copies:
by 
Du Plessis, Neeltje.
Format: 
Books
Publication Date 
2010 2007
Excerpt: 
Professional communication for business : fresh perspectives / Du Plessis, Neeltje.
Available: Copies:
224. 
Cover image for Strategic management : awareness & change
by 
Thompson, John L.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business planning.
Available: Copies:
225. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
Special events -- Planning.
Available: Copies:
226. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
International business enterprises.
Available: Copies:
227. 
Cover image for Event management for tourism, cultural, business and sporting events
by 
Van der Wagen, Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
Event management for tourism, cultural, business and sporting events / Van der Wagen, Lynn.
Available: Copies:
228. 
Cover image for Strategic marketing management : a business process approach
by 
Moutinho, Luiz.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing management : a business process approach / Moutinho, Luiz.
Available: Copies:
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