. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Intercultural communication -- Asia.

-- Entrepreneurship -- Ethics and Corporate Social Responsibility -- Part 3. Strategic Decision Making -- Planning

overview of planning and estimating -- Preparing a detailed project plan : step by step -- Dealing with

Qualitative communication research methods. Lindlof, Thomas R.

: process and tools -- 6. Power and empowerment -- 7. Communication skills -- 8. Goal-setting, coaching, and

Business communication / Hartley, Peter, 1946-

Marketing -- Planning.

multicultural environment -- pt. 3. Planning and decision making -- Basic elements of planning and decision