265 Results Found Subscribe to search results
000000000000IIE
Print
217. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
management research -- 20 Understanding sport management research.
Available: Copies:
218. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding
Available: Copies:
219. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
220. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
Available: Copies:
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
222. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2001
Excerpt: 
-line children's consumer culture / Public policy and private practice : government regulations and parental
Available: Copies:
223. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
225. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
226. 
Cover image for Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumers, selected from the worldwide business press, research, and consulting. Examples range from
Available: Copies:
227. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
Available: Copies:
228. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
Limit Search Results
Access Level
Author
Language
Subject
Item Available