The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Building powerful South African brands through sensory branding

Inspecting the norm in the context of plus-size mannequins

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand