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217. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the
Available: Copies:
218. 
Cover image for Data management : an organizational perspective
by 
Watson, Richard Thomas.
Format: 
Books
Publication Date 
1996
Excerpt: 
Data management : an organizational perspective / Watson, Richard Thomas.
Available: Copies:
219. 
Cover image for Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Format: 
Books
Publication Date 
1996
Excerpt: 
Competing in the information age : strategic alignment in practice / Luftman, Jerry N.
Available: Copies:
by 
Brophy, Peter, 1950-
Format: 
Books
Publication Date 
1996
Excerpt: 
Quality management for information and library managers / Brophy, Peter, 1950-
Available: Copies:
221. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
-Compiled Databases -- Ch. 3. The Value of a Customer Information File -- Ch. 4. Blueprinting Customer Contact
Available: Copies:
222. 
Cover image for Law in a digital world
by 
Katsh, M. Ethan.
Format: 
Books
Publication Date 
1995
Excerpt: 
organization of data will transform the way we gather information, and whether information can or cannot be
Available: Copies:
223. 
Cover image for Guide to the use of libraries and information sources
by 
Gates, Jean Key.
Format: 
Books
Publication Date 
1994
Excerpt: 
Guide to the use of libraries and information sources / Gates, Jean Key.
Available: Copies:
224. 
Cover image for Process innovation : reengineering work through information technology
by 
Davenport, Thomas H., 1954-
Format: 
Books
Publication Date 
1993
Excerpt: 
Process innovation : reengineering work through information technology / Davenport, Thomas H., 1954-
Available: Copies:
225. 
Cover image for Liberation management : necessary disorganization for the nanosecond nineties
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
1992
Excerpt: 
Organizational effectiveness.
Available: Copies:
226. 
Cover image for Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Format: 
Books
Publication Date 
1992
Excerpt: 
-- Environment and Resource Analysis -- Introduction -- Importance of a Regional Tourism Organization and
Available: Copies:
227. 
Cover image for Perspectives on socially shared cognition
by 
Resnick, Lauren B.
Format: 
Books
Publication Date 
1991
Excerpt: 
. Levine and Richard L. Moreland -- The social organization of distributed cognition / Edwin Hutchins
Available: Copies:
228. 
Cover image for International marketing management
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1990
Excerpt: 
Information System -- Chapter Four Appendix: Sources of Secondary Data -- The Field of International Business
Available: Copies:
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