Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town