South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

What is on the bottle : a study into key visual elements of South African wine label design and packaging

The use of gamification as a marketing communication tool to engage with South African millenials

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg