2670 Results Found Subscribe to search results
000000000000IIE
Print
253. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Mix. Product Strategy. New Product Planning and Development. Integrated Marketing Communications
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
Available: Copies:
255. 
Cover image for Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
issues -- 12. Planning for electronic business: resource and implementation issues.
Available: Copies:
256. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
. 10. Employee communication. Ch. 11. Planning a public relations programme -- Pt. II. Public relations
Available: Copies:
by 
Thompson, John L.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
Available: Copies:
259. 
Cover image for Mastering fashion buying and merchandising management
by 
Jackson, Tim, 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
planning for fashion retailing -- Buying and the law -- Mechandise planning -- Sourcing and supply dhain
Available: Copies:
261. 
Cover image for The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2001
Excerpt: 
Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and
Available: Copies:
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing -- Planning.
Available: Copies:
by 
Normann, Richard, 1943-
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
264. 
Cover image for The human resources scorecard : measuring the return on investment
by 
Phillips, Jack J., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Manpower planning.
Available: Copies:
Limit Search Results
Access Level
Author
Language
Subject
Item Available