Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Building powerful South African brands through sensory branding

Inspecting the norm in the context of plus-size mannequins

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

Beyond celebrity endorsement