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13. 
Cover image for Public relations writing : strategies & structures
Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
includes an entire chapter devoted to writing for social media.
Available: Copies:
14. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
: media -- Social media -- Employee relations -- Goverment relations -- Community relations
Available: Copies:
15. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Social media -- Research.
Available: Copies:
16. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
17. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital media and innovation : management and design strategies in communication / Gershon, Richard
Available: Copies:
18. 
Cover image for Android 6 for programmers : an app-driven approach, 3/E
Android 6 for programmers : an app-driven approach, 3/E
by 
Deitel, Paul J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
to market them via social media and monetize them with in-app advertising, in-app billing, virtual
Available: Copies:
20. 
Cover image for Alone, the search for Brett Archibald
Alone, the search for Brett Archibald
by 
Archibald, Brett, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
"in April 2013, a breaking news story surfaced on social media and quickly gathered momentum: a
Available: Copies:
21. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
22. 
Cover image for Business writing today : a practical guide
Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
the digital realm of email, social networking, and social media strategies.
Available: Copies:
23. 
Cover image for Leadership : theory, application & skill development
Leadership : theory, application & skill development
by 
Lussier, Robert N.
Format: 
Books
Publication Date 
2016
Excerpt: 
Organization -- Crisis Leadership -- Crisis Communication in the Age of Social Media -- Formulating a Crisis
Available: Copies:
24. 
Cover image for The public relations handbook
The public relations handbook
by 
Theaker, Alison, author.
E-book
cover image
Title
Format: 
Books
Publication Date 
2016
Excerpt: 
Media practice.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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