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13.

Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Available: Copies:

14.

Cover image for CB : consumer behavior : student edition 6

CB : consumer behavior : student edition 6

by

Babin, Barry J.

Format:

Books

Publication Date

2015

Available: Copies:

15.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Available: Copies:

16.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Available: Copies:

17.

Cover image for Social marketing and behaviour change : models, theory and applications

Social marketing and behaviour change : models, theory and applications

by

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Available: Copies:

18.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Available: Copies:

19.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Available: Copies:

20.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Available: Copies:

21.

Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Available: Copies:

22.

Cover image for Customer sense : how the 5 senses influence buying behavior

Customer sense : how the 5 senses influence buying behavior

by

Krishna, Aradhna.

Format:

Books

Publication Date

2013

Available: Copies:

23.

Cover image for Emotions and consumption behaviour

Emotions and consumption behaviour

by

Soscia, Isabella.

Format:

Books

Publication Date

2013

Available: Copies:

24.

Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

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(7)

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(5)

Peter, J. Paul.

(5)

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(5)

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(4)

(3)

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(3)

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(3)

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(3)

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(3)

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(2)

(2)

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(2)

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(2)

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(2)

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(2)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

Howard, John A. Consumer behavior in marketing strategy.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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