attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR

education. The book pays special attention to the three strands of science, in accordance with the

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

from philosophy to psychology and law. It pays special attention to the integration of logic with

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding

listen: get insights about your digital audience -- Call attention to what makes your brand relevantly

-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and

affecting children's health -- Allergies -- Asthma -- Attention deficit disorders (with or without