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13.

The graphic design reference & specification book

Evans, Poppy, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

Measurement conversion charts -- Copyright and trademark standards -- Proofreading and copywriting

Available: Copies:

14.

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

control -- Measurement of marketing strategies and processes.

Available: Copies:

15.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

content to reach buyers -- Marketing strategy planning template -- The new rules of measurement -- Asking

Available: Copies:

16.

Content strategy for the Web

Halvorson, Kristina.

Format:

Books

Publication Date

2010

Excerpt:

-- Workflow -- Writing -- Delivery -- Govern -- Measurement -- Maintenance -- Paradigm.

Available: Copies:

17.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

-- Measurement and metrics : making the brand media strategy accountable.

Available: Copies:

18.

Langford's basic photography : the guide for serious photographers

Langford, Michael, 1933-

Format:

Books

Publication Date

2010

Excerpt:

modern tone (ie exposure measurement and film and filters with some more dynamic photo illustrations); a

Available: Copies:

19.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

measurement and management system -- Ch. 9. Measuring sources of brand equity : capturing customer mind

Available: Copies:

20.

Managing supply chains : a logistics approach with student CD

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

supply chains -- Supply chain relationships -- Supply chain performance measurement and financial

Available: Copies:

21.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Available: Copies:

22.

Economics

Lipsey, Richard G., 1928-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007008455.html
Table of contents http://swbplus.bsz-bw.de/bsz265091047inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz265091047vlg.htm

Format:

Books

Publication Date

2007

Excerpt:

issues and measurement -- A basic model of the determination of GDP in the short term -- GDP in an open

Available: Copies:

23.

Developing effective assessment in higher Education : a practical guide

Bloxham, Sue.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Educational tests and measurements -- Great Britain.

Available: Copies:

24.

Research methods for graduate business and social science students

Adams, John, 1955-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html

Format:

Books

Publication Date

2007

Excerpt:

. Quality and verification -- Ch. 14. Tests of measurement and quality -- Sect. VIII. Involvement during

Available: Copies:

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