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13.
Marketing warfare
by
Ries, Al.
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Publication Date
1986
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Marketing.
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Brand name products.
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Brand name products -- Management.
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Advertising.
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Internet.
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Left and right (Psychology)
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Marketing -- Psychological aspects.
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Merken.
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Organizational effectiveness.
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Positioning (Advertising)
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Produits de marque.
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Publicité
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