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13.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

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Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir

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14.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html">http://catdir

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15.

Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

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Books

Publication Date

2005

Excerpt:

/2004022230-b.html">http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html</a>

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16.

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

Van Hooser, Phillip, 1957-

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

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Books

Publication Date

2005

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0512/2005013737.html">http://www

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17.

Revolutionize your customer experience / Colin Shaw.

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

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Books

Publication Date

2005

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol059/2004056536.html

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18.

Your client's story : know your clients and the rest will follow

West, Scott, 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004959.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html

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19.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

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Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir

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20.

Killer customers : tell the good from the bad and crush your competitors

Selden, Larry.

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295694.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-d.html

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Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy053/2005295694.html">http://catdir

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21.

The consumer-- or else! : consumer-centric business paradigms

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip044/2003012040.html">http://www

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22.

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

Bacon, Terry R.

Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003024328.html">http://www

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23.

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www

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24.

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/description/mh031/2002154748.html">http

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