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13.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Available: Copies:

14.

A study on why a person brand becomes more popular after ...

A study on why a person brand becomes more popular after ...

by

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Available: Copies:

15.

Cover image for Essentials of marketing research : a hands-on orientation

Essentials of marketing research : a hands-on orientation

Essentials of marketing research : a hands-on orientation

by

Malhotra, Naresh K. author.

Format:

Books

Publication Date

2015

Available: Copies:

16.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Available: Copies:

17.

Cover image for Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

by

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Available: Copies:

18.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Available: Copies:

19.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Available: Copies:

20.

The impact of a city brand on the perceptions of its creative sector

The impact of a city brand on the perceptions of its creative sector

by

Rees, Rhiannon.

Format:

Manuscript

Publication Date

2014

Available: Copies:

21.

Cover image for Creating new markets in the digital economy : value and worth

Creating new markets in the digital economy : value and worth

by

Ng, Irene C. L., author.

Format:

Books

Publication Date

2014

Available: Copies:

22.

Cover image for Essentials of marketing research : putting research into practice

Essentials of marketing research : putting research into practice

by

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Available: Copies:

23.

Cover image for MR 2

by

Brown, Tom J.

Format:

Books

Publication Date

2014

Available: Copies:

24.

Cover image for Marketing research

Marketing research

by

Zikmund, William, author.

Format:

Books

Publication Date

2014

Available: Copies:

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McDaniel, Carl, Jr., 1941-

(8)

Zikmund, William G.

(8)

Churchill, Gilbert A.

(6)

Gates, Roger H., 1942-

(6)

Hair, Joseph F.

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Bush, Robert P.

(5)

Ortinau, David J.

(5)

(4)

Kumar, V., 1957-

(4)

(3)

D'Alessandro, Steven, author.

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

Winzar, Hume, author.

(3)

Babin, Barry J., author.

(2)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

Dillon, William R.

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Lowe, Ben, 1978- author.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

(2)

(2)

Zikmund, William G., author.

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

(1)

Alexander, Jim, 1950-

(1)

(1)

American Marketing Association.

(1)

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel, 1958- author.

(1)

Bradley, Nigel.

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chansarkar, B. A.

(1)

(1)

Chisnall, Peter M.

(1)

Clow, Kenneth E.

(1)

Cook, Carla Maree.

(1)

Cooper, Donald R.

(1)

(1)

Czinkota, Michael R.

(1)

D.E. Visuals (Firm)

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978-, author.

(1)

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

Mouncey, Peter.

(1)

Moutinho, Luiz.

(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

Rees, Rhiannon.

(1)

(1)

Roe, Michael, 1931-

(1)

Rousseau, Deon.

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

Schindler, Pamela S.

(1)

Seybold, Patricia B.

(1)

Shankar, Venkatesh.

(1)

Sheth, Jagdish N.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

(1)

Van Wyk, H. de J.

(1)

Van der Merwe, R.

(1)

Versfeld, R. Andrew.

(1)

Walther, Kathrin.

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

(1)

Worcester, Robert M.

(1)

Wrenn, Bruce. Marketing research.

(1)

(1)

Zikmund, William, author.

(1)

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(116)

(21)

Electronic Resources

(5)

(3)

(1)

Item Category 1

Material Type

Language

(146)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(13)

(12)

Branding (Marketing)

(9)

Marketing research -- Case studies.

(9)

Marketing research -- South Africa.

(6)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

(3)

Consumers -- South Africa.

(2)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing research -- Problems, exercises, etc.

(2)

Marketing research -- Textbooks.

(2)

(2)

(2)

Qualitative research.

(2)

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

(1)

Brand name products.

(1)

Business and Management.

(1)

(1)

Child consumers.

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

(1)

(1)

Fashion design.

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

(1)

Kotler, Philip.

(1)

(1)

Leistungskennzahl.

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- South Africa.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

Reality television programs.

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

(1)

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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