communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

administrative support function -- The basics of communication -- Written communication -- Electronic

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

communication -- 14: Groups and teams in organizations -- 15: Organizational cultures and workforce diversity

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Strategic planning.

Integrated marketing communications / Ouwersloot, Hans.