Achieving excellence in selling : a South African approach / Blem, Norman.

The sales manager's profit planner : planning and controlling the selling function / Holmes, George.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

mechanism. These best-selling authors are known as leading marketing educators and their book, a global

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and