This is PR : the realities of public relations / Newsom, Doug.

Public economics / Calitz, Estian, editor.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Human resources -- Municipal associations and related institutions -- Public relations and information

tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry