Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

KMPL: Public relations

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Finance, Public -- Law and legislation -- South Africa.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- Human resources -- Municipal associations and related institutions -- Public relations and information

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of