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13.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

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14.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)

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15.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

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16.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

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