Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

, respondents, participants or informants? -- Patients, clients or consumers? -- Ethics in psychology

Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing

-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

Consumer behavior / Blackwell, Roger D.

advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the

competitive consumer environment. It describes customer?s buying impulses, how products satisfy those impulses

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

advertising to a relatively wealthy set of consumers.

-- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email

profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers